For anyone out there who might be a public health professional we would love your feedback on a recent focusing document: our intervention context. Its pretty much a concise way of describing what we do, with whom and where and we would love to know what you think: Population Group/Audience/Participants:
The larger population that we hope to impact with this intervention is residents of urban slums, however the groups that we intend to work with, at least initially, are more refined. The first slum we intend to work in is Dharavi in Mumbai, India. This slum is the largest in Asia and with a population of over an estimated 1.2 million we have isolated three primary target audiences with whom intervening will likely impact more general social change. The first group consists of a women’s network in Dharavi with a high level of trust capital and a vested interest in the health and safety of their community. The second group is children of schooling age, around the ages of 8-12. And the third is a small group of entrepreneurs we select from a pool of applicants.
We want these three primary target audiences to promote the use of clean water technologies in the household and in society at large. Each group will accomplish this goal through different means:
Women’s Network: This is a group of highly influential women who actively want to promote healthier lifestyles in their community. They are extremely trusted and have the penetrance required to reach individual households. It will be their responsibility to interface with the matriarchs of Dharavi society, to educate them about the importance of clean water and to motivate them to invest in household sanitation systems and to look for signs of sanitary practices when consuming food and beverage outside the household.
Children: Children can be a big force for social change. By getting children excited about the use of these technologies and educating them about their benefits we hope that they will bring that excitement back home and drive their respective families to begin using clean-water tech.
Entrepreneurs: These individuals will be the means by which the larger target audiences can acquire the resources needed to use cleaner water in their homes and businesses. The entrepreneurs are charged with running the shops that will serve as the distribution network for the technologies, as well as to run their own profit-incentivized marketing campaigns targeted towards residents and businesses in order to increase sales, and thereby penetrance of the intervention.
Our group will be interfacing with our participants in multiple locations, all of these locations however are located within the slums. We work with the Women’s networks in community centers within the slums. We intend to interface with the children via the schooling system. And we initially meet the entrepreneurs in our offices for interviews, but work with them most in the context of helping to develop their shops and networks in target areas within the slum that are isolated for having maximal retail presence.
Women’s Network: This is our most dispersed performance setting, the women’s network works within the households of slum-dwelling families, in community centers and in any other location that might serve to help them accomplish their mission of reaching out to families. They will operate within individual households, in schools where the may serve as educators, in community centers where they may host functions etc.
Children: The performance settings for the children are school and home. School is where the children will develop their excitement for the initiative and in doing so they motivate other children to feel the same way. The primary performance setting however is the home, where these children will convey their excitement and knowledge to their families in an effort to promote behavioral change.
Entrepreneurs: The primary performance setting of the entrepreneurs is their local shops where they will actually sell the products and technologies required to impact behavioral change. They will also be interfacing with local businesses and community centers in order to broaden their appear from a marketing perspective.